5 Ways E-Commerce Product Photography Can Boost Your Sales
This promo I shot for Dove is an example of modeled product photography.
As a small business owner, you know the importance of making a good first impression. This is especially true when it comes to selling products online. According to research from 2022, online sales have reached 21% of all global sales, and e-commerce has become an essential part of running a successful business. The problem? With so many online stores out there, it can be difficult to stand out from the crowd and make a sale. This is where professional product photography comes in.
High-quality product photography can make all the difference when it comes to attracting potential customers and boosting your sales. Crisp, clean product photography is crucial for your small business because:
Vesluu reached out to me for Amazon specific images of their amazing organic soaps. Now they’re eligible to sell on one of the biggest e-commerce platforms there is!
First Impressions Matter to Your Customers
Vesluu reached out to me for Amazon specific images of their amazing organic soaps. Now they’re eligible to sell on one of the biggest e-commerce platforms there is!
Jewelry is critical to photograph up close. I photographed this necklace at close range to show the beautiful details, with light illuminating the metal and gems.
When customers visit your website, they form an impression within seconds. If your product photos are blurry, poorly lit, or unappealing, they're likely to move on to another site. They might even think your business is a scam. On the other hand, if your product photos are eye-catching and professional, they'll be more likely to stick around and explore your offerings...and you’ll close that sale. Some platforms, like Amazon, for example, have specific requirements for product photography that you must meet before you can even list on their platform. I can help you ensure you’re staying within those guidelines.
I photographed this adorable box of gifts for The Birthday Box Co. The bright pops of color and fun styling ensures that these products stand out!
2. Highlight Your Product’s Special Features
Product photography is an opportunity to showcase your products in the best possible light…literally! A well-photographed product will highlight its features and benefits, and help customers visualize how it would look in their own lives. This is particularly important for online shoppers who can't physically touch or try on your products before buying. Whether you have a clothing boutique and need beautiful images of your garments with the correct colors represented, or a jewelry designer on Etsy who needs close up images of your detailed pieces, it’s crucial that you’re showing the product’s highlights off.
3. Build Trust
High-quality product photography can help build trust with your customers. When they see that you've taken the time and effort to present your products in the best possible way, they'll be more likely to trust you as a seller. Sellers can lose customer trust in a split second based on their product images alone. Bright, attractive images show that you take your business seriously, and that you are investing in yourself as a company…and this is exactly why Amazon requires their sellers to follow their strict image guidelines.
This guitar pedal from Suds Music Gear looks gritty and ready to rock on my custom set.
4. Repurpose Your Images For Social Media
Images of your products aren’t just for use on your website or Etsy listing. You can use them in all of your marketing! Use your images in your email marketing, Facebook and Instagram posts and ads, and so much more. Styled product photography works best for this versus stark white images, so choose a fun, colorful backdrop that matches the feel of your brand if you plan to use your images to boost sales from social traffic.
5. Stand Out From the Competition
In a crowded online marketplace, it can be hard to stand out from the competition. Take a quick look at Etsy. Which listings draw you in first—the ones with grainy, blurry images, or the beautifully arranged and well-lit ones? Most shoppers will skip the poorly shot listings, assuming that the product might be just as poorly created. By presenting your products photographed in a unique and appealing way, you'll be more likely to catch the attention of potential customers and stand out from the crowd.
It’s easier to get started than you think!
With Sudberry Photography, the process is simple: ship or drop off your products to my Lebanon, Tennessee studio, and you’ll receive a proof gallery in just a few days. Take the first step and invest in professional product photography for your small business…and watch your sales take off!